The Socially Savvy Advisor + Website: Compliant Social Media for the Financial Industry

Chapter 13How Can We Use Facebook?

When you hear the words “social network,” Facebook is most likely the first thing that pops into your head.

Facebook is more than just a social network. Nowadays, it's everything. People use Facebook to connect with family, friends, colleagues, network with people in their fields, keep up with prospective clients and employees, post pictures, update life statuses, network with peers, and so much more. All day long, people check their phones, computers, iPads, and various devices to log in and review their accounts.

Facebook is quite literally the face of social media. With more than 1.3 billion users active monthly, if Facebook were a country, it would be the second largest, in front of India and right behind China. And how about your target audience? Studies have found that 47 percent of Americans say Facebook is their number-one influencer of purchases, 57 percent of all American adults use Facebook, 60 percent of Internet users age 50 to 64 use Facebook regularly, and some 45 percent of Internet users age 65 or older now use Facebook, up from 35 percent who did so in late 2012. Facebook is where your target demographic lives, connects, and builds relationships. It's not only simple and user-friendly, but it's the best, most inexpensive vehicle for promoting your brand to millions of people.

Let's face it, your current and potential clients are here, and your business needs to be here as well. Ultimately, people want to do business with other ...