The Socially Savvy Advisor + Website: Compliant Social Media for the Financial Industry

Chapter 15How Can We Use YouTube?

Before the birth of the Internet and social media, there was an elusive barrier between those who were on television and radio, and those who were not. In fact, the barrier was so profound that it elevated those on television and radio to a certain stardom. Without such access to the media, it was unlikely that you'd generate a robust and committed following.

With the development of social media, however, there is no longer a barrier between the bleachers and the playing field. With a mere video recorder, camera, or even cellphone, you can upload videos to your very own YouTube channel in a matter of seconds. This simple ability has transformed the way that we, as a global community, communicate. It's quite remarkable, for it has increased democratization and established a unique space for people, businesses, and organizations to spread their messages.

YouTube is a platform for original content creators and people all across the globe to connect, inform, and inspire others via short videos.

I'm sure you're wondering—So what? As a financial professional, how can I use this platform for my business? What type of videos would I upload? How can I stay compliant?

Why should you be on YouTube?

• More than 1 billion unique users log onto YouTube each month.
• More than 6 billion hours of YouTube videos are watched every month.
• More content is uploaded to YouTube in a 60-day period than the three major U.S. television networks created in 60 years.
• Sixty ...