Chapter 16

Selling the Benefits of Agile

Are we selling or building trust?

Hubert Smits

I really don’t ‘sell’ anything, and don’t even think that I can do so very well. What I can do, on my best days, is to listen to what someone wants, what they are having trouble with, and suggest a specific thing to do to make that part of their life better.

Ron Jeffries

We’ve provided you with the foundational and historical information regarding agile, its evolution into modern software management, and ways you can move from your existing traditional practices to agile practices. However, we also recognize that as an agile project manager, you will ultimately be asked by a group of people (whether a team, another manager, or an executive or customer), ...

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