Appendix . Epilogue

At the end of this journey into the I*Dimension, we would like to emphasize the key ideas developed throughout the book and pursue their implications for business leaders in the Age of Identity.

The dominant business paradigm today is grounded in a view of the firm as a rational economic agent that should take advantage of opportunities wherever they are found and shed activities that are unprofitable. This view puts a premium on economic calculation and financial engineering. Implicit in this paradigm is the notion that the perfectly rational firm can break with its past and erase its memory when these hinder its ability to create economic value. Also inherent in the paradigm is a conception of firms as commodities that can, ...

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