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The Soul of the Corporation: How to Manage the Identity of Your Company by John R. Kimberly, Hamid Bouchikhi

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Chapter 9. Masters of the I*Dimension

Although the firms they led, or are still leading, operate in different continents and different industries, the four leaders profiled in this chapter have three things in common. For starters, all four got the top job when their respective companies were coping with serious performance problems or even struggling for survival. Steve Jobs was called back to rescue Apple after the company had faltered badly under two previous CEOs. Peter Saunders took the reins at The Body Shop after the company experienced serious performance problems for several years. Louis Gerstner was brought in from outside after his predecessor nearly grounded IBM. Carlos Ghosn took the driver’s seat at Nissan after Renault took control ...

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