July 2014
Intermediate to advanced
248 pages
5h 43m
English
You’ll learn:
“Creativity is contagious, pass it on.”Albert Einstein, physicist1
In 1999 the whisky brand Johnny Walker was in decline. It challenged the advertising agency Bartle Bogle Hegarty (BBH) to come up with a novel way to sell its product. It wanted to develop an enduring brand idea that could transcend borders and adapt to local as well as global markets. At that point in time any campaign about whisky always featured two schools of clichéd imagery: either traditional ‘heather ‘n’ kilts’ to represent Scottish ...