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The Spark by Greg Orme

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Habit 6

Connect through shared values

How to inspire passion in your people

You’ll learn:

  • How to develop shared business values to forge an emotional bond with employees
  • How values equal business personality, which leads to commitment and creativity
  • How to develop values linked to purpose, strategy and employee behaviours
  • How to avoid the ‘say-do’ gap, corporate frisbees and meaningless platitudes

“Those are my principles, and if you don’t like them . . . well, I have others.”Groucho Marx, comedian (1890–1977)

In 2009 Tham Khai Meng had made his home in a 19th-century firehouse in New York City. He’d moved there from the Far East when the global advertising business Ogilvy & Mather appointed him as worldwide chief creative officer. Appropriately, ...

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