Connect through shared values
How to inspire passion in your people
- How to develop shared business values to forge an emotional bond with employees
- How values equal business personality, which leads to commitment and creativity
- How to develop values linked to purpose, strategy and employee behaviours
- How to avoid the ‘say-do’ gap, corporate frisbees and meaningless platitudes
“Those are my principles, and if you don’t like them . . . well, I have others.”Groucho Marx, comedian (1890–1977)
In 2009 Tham Khai Meng had made his home in a 19th-century firehouse in New York City. He’d moved there from the Far East when the global advertising business Ogilvy & Mather appointed him as worldwide chief creative officer. Appropriately, ...