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The Spark
book

The Spark

by Greg Orme
July 2014
Intermediate to advanced content levelIntermediate to advanced
248 pages
5h 43m
English
FT Publishing International
Content preview from The Spark

Habit 6

Connect through shared values

How to inspire passion in your people

You’ll learn:

  • How to develop shared business values to forge an emotional bond with employees
  • How values equal business personality, which leads to commitment and creativity
  • How to develop values linked to purpose, strategy and employee behaviours
  • How to avoid the ‘say-do’ gap, corporate frisbees and meaningless platitudes

“Those are my principles, and if you don’t like them . . . well, I have others.”Groucho Marx, comedian (1890–1977)

In 2009 Tham Khai Meng had made his home in a 19th-century firehouse in New York City. He’d moved there from the Far East when the global advertising business Ogilvy & Mather appointed him as worldwide chief creative officer. Appropriately, ...

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Publisher Resources

ISBN: 9781292005287