Introduction: The Spark

“We only get a spark when the stone and the flint are moving in opposite directions.”Traditional saying

Have you ever walked into a business and sensed something special in the air? A glint in the eye of people you meet that speaks volumes about their passion for the job and the company they’re working for. A spark of playfulness, curiosity and potential. An exciting static charge of courageous creativity. Is that kind of energy pulsing through your business?

This book is about how to lead an organisation, department or team in which creativity and innovation flourish. Accelerating global competition, disruptive technology and radical changes to employee expectations mean a creative culture is no longer a ‘nice-to-have’. ...

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