Sponsorship and the Power of Protégés

Who’s delivering for you? Who has your back? Who’s burnishing your brand? Who’s expanding what you can get done in this world? Do you have loyal lieutenants who extend your reach?

If the answer to any of these questions is no or I’m not sure, then you’re stacking the odds against yourself—whether you want to rise to the top of your organization or expand what you can do once you’re there.

Consider basketball superstar LeBron James. Like many athletic stars, he has a few old friends who have accompanied him on his rise to fame. But unlike many stars, he didn’t just hand out money to his old buddies. He sent them to school and steered them to internships where they strengthened their management and marketing ...

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