O'Reilly logo

The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition by Anne-Marie Grey, Kim Skildum-Reid

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 9

Special Considerations for Nonprofit Organizations

We added this chapter in the third edition of this book, and when we contemplated including it, we wondered if it was really necessary. In reality, sponsorship is sponsorship, and the approach and process for doing it well is exactly the same whether you are a European children’s charity or an American university bowl game.

In the end, we realized that nonprofit organizations do face a number of additional challenges and have some unique opportunities, so we decided to include this chapter to address those special considerations.

Rumor and Innuendo

You may find yourself facing a lot of preconceived notions about what sponsorship of a nonprofit organization is about. You need to accept ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required