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The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition by Anne-Marie Grey, Kim Skildum-Reid

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Index

ABI/Inform Full-text Online Resource

     brainstorming offer, 114

     matching sponsor hit list, 97

     researching potential sponsors, 101

     sharing case studies/resources on, 204–205

ABN AMRO case study, 212

accountability, sponsorship implementation plan, 194

accountability, sponsorship policy, 14–15, 20

Action Cancer case study, 210

action list

     marketing plan, 56–57

     sponsorship implementation plan, 196

activation, 9

advertising

     attribute matching for creative, 96

     as brand touch-point, 116

     creating media offers, 126

     double-checking your costs for, 106

     Generic Inventory on, 91

     Generic Inventory section, 86–87

     integrating sponsorship with, 122

     leveraging brainstorm session on, 203 ...

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