How to Use This Book
There are a lot of people who think creating sponsorship requires some kind of mystical, magic power. We’re here to tell you that as surely as the beautiful assistant doesn’t really get sawn in half, there is no magic behind developing strong, lasting, and mutually beneficial partnerships with sponsors.
We fully believe that building and maintaining these partnerships can be achieved by people with little or no sponsorship experience, so long as they have two things: enthusiasm and a road map. The enthusiasm you will have to supply yourself, but this book is your road map.
We suggest using the book as follows:
• Read through the book once first, taking notes as you go. This will help you to understand the desired outcome ...
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