7Developing a Stakeholder Strategy110
Strategy is the way a company defines its business and links together the only two resources that really matter in today’s economy: knowledge and relationships.
—R. Normann and R. Ramirez, 1993
Building stakeholder relationships is becoming more challenging. As the boundaries around and within corporations become more diffuse, the number and complexity of relationships increases. In addition, the potential for inconsistencies and errors of judgment grows as more employees are empowered to take on responsibilities for initiating and managing relationships with external stakeholders. These factors increase ...
Get The Stakeholder Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.