The Stakeholder Strategy

7Developing a Stakeholder Strategy

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Strategy is the way a company defines its business and links together the only two resources that really matter in today’s economy: knowledge and relationships.

—R. Normann and R. Ramirez, 1993

Building stakeholder relationships is becoming more challenging. As the boundaries around and within corporations become more diffuse, the number and complexity of relationships increases. In addition, the potential for inconsistencies and errors of judgment grows as more employees are empowered to take on responsibilities for initiating and managing relationships with external stakeholders. These factors increase ...