8Harnessing the Power of Long-Term Relationships

127

There is no such thing as a long-term, no-strings, convenient, onesided relationship. All require planning, negotiation of differences, establishment of trust and respect, and commitment to mutual benefit.

—K. Reardon and R. Spekman, 1994

image

There are many reasons why collaborative relationships are established and then dissolve after one or two projects or thrive in the short term but fizzle out after the first year or two. Relationships may be terminated for reasons beyond the group’s control, such as a shift in organizational priorities or a change in the economy. Or the reasons may lie within ...

Get The Stakeholder Strategy now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.