O'Reilly logo

The Stakeholder Strategy by Ann Svendsen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

9Social Accounting—An Essential Management Tool

150

In the successful firms, the magic is not in what they do, it is in what they are and what they stand for.

—J. Liedtka, M. Haskins, J. Rosenblum, and J. Weber, 1997

image

This chapter focuses on social accounting—the practice of systematically recording, presenting, and interpreting a company’s nonfinancial or “social” accounts. Social accounting provides a framework for companies to assess the effectiveness of their relationship-building efforts and also to improve the quality and resilience of those relationships.

In this chapter we provide an overview of current social accounting practices, their ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required