October 2006
Beginner
208 pages
4h 21m
English
book
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli
Content preview from The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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acknowledgments
It seems fitting that I would be writing these acknowledgments in “my Starbucks” on Garden of the Gods Road in Colorado Springs, Colorado, where store manager Mitch Disselkoen and his team consistently create the Starbucks Experience for me. Just as my venti nonfat latte is the result of the efforts of many whose names I will never know (including coffee pickers and farmers a world away), so too is this book the product of gifted and passionate people whose names do not appear on its cover.
The Starbucks Experience is the culmination of nearly two years of collaborative effort that started when I called the customer service number on the back of my Starbucks card. After a little effort and persistence, that number led me to ...
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