introduction

Taking You and Your Business to the Extraordinary

From its humble origins to a name that is synonymous with coffee, Starbucks is one of the great growth companies of our time. While parts of Starbucks early history have been told in various publications, far too little has been written on precisely how Starbucks revolutionized the coffee industry—and in so doing, rewrote many of the conventional rules of management.

The Starbucks Experience examines the inner workings of a company that has taken an ordinary, even mundane, product and transformed it into extraordinary business success. This inside look at Starbucks has led to the identification of five key principles that are the foundation of Starbucks greatness. These are presented ...

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