CHAPTER 25

Your Business Model

Highlights

You have now come to the point whereby the bits and pieces of your research, planning, and financial projections, as represented in your proposed start-up business, will be tested. Prepare to justify and defend your entrepreneurial inspiration.

The next few steps can be described as “prepping for your go/no go” decision by diving deep into your business opportunity, how (and if) it would work, your risks and rewards, and how to make it happen. That’s called your “Business Model.”

You are approaching your crossroads, but you are not quite there yet. A little more mental gymnastics is needed. Sorry.

Your Business Model needs to answer some simple but critically important questions, like these:

Will your ...

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