CHAPTER 29

More Tales and Lessons From the Trenches

Hands-on experiences teach us as only forays into the real world can do. They are not part of an academic “how to” textbook. They serve as invaluable business mentoring sessions on what to do, what not to do, and how different scenarios play out when real-time outcomes are at stake.

That is why each chapter of this Playbook contains “Tales From the Trenches” as illustrations of where I personally have succeeded, or failed, or just witnessed magic moments when everything came together, or flew off into oblivion. Hopefully these “Tales From the Trenches” have added to your experience.

But there’s more. Always more stories, each one teaching us a lesson.

Just before you are called upon to cast ...

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