The Startup Equation: A Visual Guidebook to Building Your Startup

Acknowledgments

We want to thank our parents (Steve—Terry, Carol, and Joanne, Ja-Naé—Mike, Leslie, and Cindy) who really don’t read business books so they won’t know they are in here unless someone tells them.

We want to thank Caleb Sexton who was the creative glue who put up with Steve and interpreted his haiku and sketches to turn them into graphics that made sense.

We want to thank Kate Rutter who really got the essence of the Startup Equation and so clearly and quickly created sketchnotes that anchored each of the element chapters.

We want to thank Britt Raybould who patiently proof-read, edited, and re-edited our book to prevent this from becoming Ulysees 2, but without the stream-of-consciousness style that made that book great. She is ...