CHAPTER 4

Your time is limited, so don’t waste it living someone else’s life.

Steve Jobs

The Startup Equation

THE EQUATION STRUCTURE

Many books try to get you to subscribe to how they think you should start and grow your business. We know that one size doesn’t fit all. Just like you, your business has its own personality. However, we believe that it’s possible to craft an equation that fits your business perfectly, no matter what type of business you plan to start. Whether it’s a SaaS platform or a food truck, there are specific modules or “elements” that every business will have in them. But those elements might look slightly different depending on the type of business. The Startup Equation allows you to plug in the elements that are the most ...

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