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The Startup Equation: A Visual Guidebook to Building Your Startup by Ja-Nae Duane, Steve Fisher

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CHAPTER 8

Your brand is your culture.

Tony Hsieh

Culture of Wow

Richard Branson is no ordinary entrepreneur. He dropped out of school at fifteen, and despite suffering from dyslexia and attention deficit disorder, went on to found Virgin Group, a business empire that includes more than 370 different companies. He embodies the Culture of WOW.

In an interview with HR Magazine in 2010, Branson stated, “I started Virgin with a philosophy that if staffs are happy, customers will follow. It can’t just be me that sets the culture when we recruit people. I have a really great set of CEOs across our businesses who live and breathe the Virgin brand and who are entrepreneurs themselves.”

Anyone can build this type of brand loyalty. But once you have your ...

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