The Startup Players Handbook: A Roadmap to Building SaaS and Software Companies

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

C. Edge et al.The Startup Players Handbookhttps://doi.org/10.1007/978-1-4842-9315-7_10

10. Sales

Charles Edge¹  , Chip Pearson² and Amy Larson Pearson²

(1)

Minneapolis, MN, USA

(2)

St. Paul, MN, USA

 

Sales is critical for any organization to survive. The revenue generated from selling products is raising capital from the most important source: customers. Paying customers validate our existence and provide non-dilutive income. Sales don’t just happen on their own, though. They require someone to help potential customers (leads) see our vision and value and hopefully convert them into evangelists for our mission.

Many see sales as an arcane art that we either are ...