Support is who customers reach out to when they have problems. Customers rarely interact with developers, executives, accounting, or other teams in a company—and so they end up with this perception of the organization that is often based mostly on their interactions with our support team. And yet, the support team often ends up feeling like the pack mules of the adventuring party rather than the tanks that allow for forging into new territory. This is in part because ...
13. Support
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