© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
C. Edge et al.The Startup Players Handbookhttps://doi.org/10.1007/978-1-4842-9315-7_13

13. Support

Charles Edge1  , Chip Pearson2 and Amy Larson Pearson2
(1)
Minneapolis, MN, USA
(2)
St. Paul, MN, USA
 

Support is who customers reach out to when they have problems. Customers rarely interact with developers, executives, accounting, or other teams in a company—and so they end up with this perception of the organization that is often based mostly on their interactions with our support team. And yet, the support team often ends up feeling like the pack mules of the adventuring party rather than the tanks that allow for forging into new territory. This is in part because ...

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