CHAPTER 2 FOUR NEGATIVE MINDSETS TO RESET

Being a business owner in today's ever-changing business landscape is a tough game. The pressure and constant stress can wear many of us down — and that little voice in your head may not be doing you any favours. This little voice has more control than you think and is one of the major drivers of success or failure. What holds many business owners back from delegating or outsourcing tasks is the story that little voice is constantly repeating.

Through my work as a business coach and asking my clients 'what holds you back from delegating many of the tasks on your to-do list?', it became apparent that there were four negative mindsets that kept coming up:

  1. They can't do it as well as I can.
  2. I don't want to give up control of the task.
  3. I can't afford it.
  4. I don't have the time to implement this.

These mindsets need to be understood and eliminated in order for you to effectively implement the Stop Doing List system.

Negative Mindset 1: ‘They can't do it as well as I can.'

This is the lamest excuse I have ever heard, and one of the most common! You need to understand that most of what you do is not unique and that many of these tasks can be done by others. It's certainly a big obstacle to overcome — trying to come to a place of accepting that someone else can't do it as well as you can. And the truth is, on some tasks, that is actually true. I am not recommending that you stop doing the tasks that you are brilliant at and make you money; ...

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