Contents
Part I: The Purpose: Put Humanity Back in Business
Chapter 1: The Purpose of Work Is to Work on Purpose
How Packaged Goods Led to Packaging Good
Purpose Brings Joy to the World
What Is the Purpose of This Chapter?
Chapter 2: Purpose-Inspired Leadership
Shooting for the Moon and the Stars
Purpose Leaders Inspire Purpose
Purpose Leaders Follow Their Star
What Is the Purpose of This Chapter?
Some Ideas Are Bigger Than Others
What Is the Purpose of This Chapter?
Part II: The Black Box of Strategy
Chapter 4: Ethos: The Fruits Are in the Roots
The World’s Wealthiest Private Company
Return to Ethos for Greater Returns
What Is the Purpose of This Chapter?
Chapter 5: Culture: Creating the Cult in Your Culture
The Stories of Newell Rubbermaid
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