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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy by Joey Reiman

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Praise for The Story of Purpose

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company and a Lasting Legacy, is thought provoking, stimulating and a must-read for any business leader.”

—Carol Tomé CFO, The Home Depot

“There is no one more passionate about purpose than Joey Reiman. I am grateful I let some of that passion wear off on me in the years I led Newell Rubbermaid. If you are not sure where purpose belongs on your leadership priority list, you need to read this (The Story of Purpose). I entered the working world in an era when the application of business psychology was just coming into vogue. While still sound, this is no longer enough. As a leader, you can continue to own and manage the motivation of your organization, or you can choose to unleash an inspiration and conviction that will be self-motivating—your organization’s authentic purpose. The choice seems obvious. If you are ready to get started, read The Story of Purpose.”

—Mark D. Ketchum Former CEO, Newell Rubbermaid

“Purpose drives profit. Meaning makes money. Companies have souls. The challenge is to find that soul, define that purpose, and begin leading your organization with this as the core of everything. Joey’s gift is to help leaders through this journey to unlock their company’s true potential by reminding them who they really are.”

—Rilla Delorier EVP, Chief Marketing Officer, SunTrust Bank

“Adjunct Professor Reiman has been teaching students the power purpose at Goizueta Business ...

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