Storytelling is one of the most personal and powerful things we can do.

You know this. It's why you picked up this book.

Brené Brown says that storytelling is ‘data with a soul’.1 I love sharing this with my clients, who generally think that data is boring. Whether you are a data analyst, high school teacher or startup founder, pretty much anyone, anywhere on the planet, agrees that stories are powerful – but so much of it is in the telling.

So many times, our presentations get lost in translation. We think someone has heard us but their takeaway has actually been something completely different. Or worse, behind their earnest nodding, they have already switched off and are secretly thinking about ...

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