Chapter 15
Why Leveraging Technology Strategically to Innovate Value is a Game Changer
Value comes from seeing what customers need and delivering it.1
James McQuiveyForrester Research
This chapter introduces the fourth phase of transforming into a strategic IT organization—leveraging technologies strategically to innovate value. The chapter begins with the results of two global surveys that identifies the importance of including technology as a key subject in today’s executive boardroom discussions and then provides current examples of how technology is used to expand the value network as well as create new value. The chapter concludes with ...
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