“The information about the package is as important as the package itself”1
Fred smithFounder and CEO of FedEx
FedEx is an innovative company. Leveraging technology to innovate value is at the core of the company DNA. At a time when the mass production era was winding down and the phrase consumerization of technology was not even a sparkle in anyone’s thoughts, Fred Smith had a vision of using airplanes to deliver packages in 24 hours. Today, this 46 billion dollar company is revered for its innovative ideas.
This chapter describes the evolution of FedEx and its use of technology to innovate value. The chapter is structured as follows: