chapter 1
Strategic management basics
Strategic management is about making a firm or an organization perform and about maintaining the organization’s or the firm’s ability to perform (Sminia & de Rond, 2012). This book explains how to use strategy theory to evaluate whether the firm or organization will be performing, whether the firm or organization will maintain the ability to perform, and what a strategist can do about it.
Strategic management as wayfinding
Mintzberg (1987), very conveniently, came up with the five Ps of strategy. These Ps refer to the most commonly found definitions or usages of the term ‘strategy’ within management and organization speak. Strategy very often is seen as a plan: “some sort of consciously intended course ...
