chapter 8
Similarities, differences, and underlying assumptions
The six strategy theories in this book represent distinct ways to do strategic management. Nonetheless, it will probably not have gone unnoticed that there are many similarities and parallel arguments among these six theoretical approaches. There are also profound and fundamental differences.
To take the similarities and parallel arguments first, marketing-inspired strategic thinking, the industrial organization approach, and the static resource-based view all assume the strategist to be an unbiased information processor who is engaged in rational decision-making. These strategy theories have primarily been developed to assist the strategist with formulating a strategy and with ...
