Chapter 10 The Marketplaces
History, Deal Structures, Distribution, Exhibition, and Film Festivals
For most of my lifetime a theatrical release has been simply, even in its most successful iterations, a loss-leader, a form of advertising that gave legitimacy to the product’s “identity” as “cinema” in its actual economic life downstream on smaller screens.—James Schamus
Drive through any small town in the U.S. that still has a one-screen movie theater on Main Street and imagine a time when it was the only way audiences could see a movie. Across America, in cities large and small, cinemas drew weekly audiences numbering in the millions. Week after week, for decades, audiences for theatrically released motion pictures were larger ...
Get The Strategic Producer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.