WE’VE TALKED A great deal about what a strategist does, but we’ve touched only lightly on the person who does it. For all the information available on strategy, little is devoted to what will make you a successful strategist. What skills and mind-sets do you need to hone? What unique value could you bring to your business?

My final task is to address these questions, and to help you be the strategist you want to be. Unlike so much of the work you’ve done up to here, this last leap requires putting aside the industry analyses and the strategy statements, and instead looking deeply into the how of being a strategist.

The most important thing is to understand that you are not a manager of strategy, or a functional ...

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