Appendix 9B
Appendix
Appendix 9A
CASE STUDY: RITTER & SONS CONSIDERATION OF PRICE CHANGES FOR PROFIT IMPROVEMENT
Ritter & Sons, an illustrative company, is a wholesale producer of potted plants and cut flowers. Ritter’s most popular product is potted chrysanthemums (mums), which are particularly in demand around certain holidays, especially Mother’s Day, Easter, and Memorial Day, but they maintain a high level of sales throughout the year. Exhibit 9A.1 shows Ritter’s revenues, costs, and sales from mums for a recent fiscal year. After attending a seminar on pricing, the company’s chief financial officer, Don Ritter, wondered whether this product might somehow be priced more profitably. He then began a serious examination of the effect of ...
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