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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Becoming a strategic thinker

Becoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.

Frequency – Every problem, every opportunity!

Key participants – You.

Strategy rating *****

Simon Cowell was just a semi-successful music executive when he was tapped up to be a judge on the UK Pop Idol competition. He was good at judging but stayed open to new possibilities. He understood the opportunity was far bigger than being a celebrity. He made a series ...

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Publisher Resources

ISBN: 9780273757092