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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Seeing the big picture?

Strategists think about the big picture. They consider more than the list of things to do, or the production schedule, or the plan for the next few months. Strategists are interested in the long term – what’s going to happen in a year, decade and century. They are also interested in things that are happening outside of their company, country and industry.

Frequency – Regularly take some time out.

Key participants – You and your boss.

Strategy rating ****

The idea for Twitter came from a big-picture brainstorming day. Employees from a podcasting company spent time thinking about strategy and how to survive when faced with tough competition from Apple. One came up with an idea for an SMS service. The company decided ...

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Publisher Resources

ISBN: 9780273757092