Looking for advantages
Following the rules of your industry will only get you so far. If you keep making products or delivering services just like all your competitors at a price that customers will pay then that’s something, but for a creative strategist that isn’t enough. You want to find an edge, a competitive advantage that will allow you to make more profit, and grow your business.
Frequency – Formal quarterly, informal continually.
Key participants – You and your organisation.
Strategy rating ****
It’s not easy being Vodafone. There are regulators trying to reduce the prices you charge to customers and rivals are offering products and services at what seems like every price point and to every group of customers. And that’s exactly ...
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