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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Winning strategy games

Sometimes strategy is about competing. It isn’t the only way to play the game but it’s a choice that is available to you. You may want to choose from a variety of classic strategies to win decisively. It is even more valuable to create a virtuous cycle of growth and advantage.

Frequency – Consider different games regularly.

Key participants – You and your team.

Strategy rating ****

The CEO of IBM, Sam Palmisano, believes in using research to ‘get ahead of the obvious’. He has made bold use of non-obvious insights to launch major strategic initiatives. In his words, ‘I don’t bore myself anymore with market research’ because ‘estimates will never be right since all they do is take the past to predict the future.’

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Publisher Resources

ISBN: 9780273757092