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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Managing your strategy process

Strategy is not really a solo sport – even if you’re the CEO. At its most effective, it involves people and knowledge at all levels, inside and outside the organisation. Part of this is organizing strategy creation, measurement and implementation in clever ways that work.

Frequency – Monthly and annually.

Key participants – You and your organisation.

Strategy rating – Strategy6

The new CEO of GE, Jeff Immelt, decided the company should grow organically two or three times faster than GDP. It’s been described as an audacious goal. To achieve it, they redesigned their strategy process. The aim was to create more ambitious, more insightful strategic approaches to growing and then to make those strategies work in ...

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Publisher Resources

ISBN: 9780273757092