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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Meetings for strategic minds

A great strategy meeting is a meeting of minds. You want people thinking and talking openly about progress and aspirations. You will have a mixture of heads in the clouds and feet on the ground. There is no one best way but here is a good starting point.

Frequency – Regularly.

Key participants – Various groups.

Strategy rating ****

The new CEO of Disney began a new series of breakfast meetings. At each meeting, everyone would be invited to join in a discussion of the direction, performance and strategy of the company. The main way this was done was through stories and ideas. People would share stories that brought strategy to life. Stories about what they wanted the strategy to be, ways in which they were delivering ...

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Publisher Resources

ISBN: 9780273757092