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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Managing change, making strategy work

Most strategy involves change. People will have to change something they are doing to make the strategy come to life. You need to be able to translate your strategy into actions, tasks and projects. You also need to communicate the logic and purpose of the strategy so that people get engaged with the work and are willing to help it succeed.

Frequency – Annually then continually.

Key participants – You and your organisation.

Strategy rating – Strategy6

McDonald’s was known for being unhealthy, dirty, inconvenient, cheap, unethical and old-fashioned. In response, the new CEO introduced a new strategy: ‘Plan to Win’. It fitted onto only one page and explained very clearly the necessary changes so that everyone ...

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Publisher Resources

ISBN: 9780273757092