Burgelman and Grove’s strategy bet model
Some strategic initiatives can be planned and induced as part of the main organisation. Other opportunities have to be pursued autonomously. The balance between induced and autonomous initiatives will depend on market dynamics and available cash reserves.
How to use?
It’s difficult for the organisation to pursue multiple strategic initiatives at the same time. Yet if everything is managed centrally there are emergent opportunities that will be missed. The answer is to make some resources available to autonomous initiatives.
You can alter the balance of resources according to the level of dynamism ...
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