What is strategy?

Strategy is about shaping the future. That’s the reason we’re interested. And that’s the best definition I can offer you. But as a strategist it can also help to understand some of the different arguments about what strategy is and isn’t. You don’t have to know the whole history. You don’t have to get a doctorate or an MBA. But it’s helpful to be informed.

Frequency – Read first, review occasionally.

Key participants – First, you. Then, everyone.

Strategy rating – Strategy6

Google made the decision to give their engineers permission to experiment in free time. They used this free time to produce an online video service. This experiment taught executives the importance of online video so they bought YouTube as a priority ...

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