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The Strategy Book, 2nd Edition
book

The Strategy Book, 2nd Edition

by Max Mckeown
December 2015
Beginner
272 pages
5h 31m
English
FT Publishing International
Content preview from The Strategy Book, 2nd Edition

Growing your business (again and again)

Strategy isn’t something you do once and then follow forever. If you want to grow you’re going to need to keep looking at your strategy to see if it still fits. And even if it fits you’ll need to figure out new actions that keep the strategy working as you grow.

Frequency: Quarterly.

Key participants: You with your organisation.

Strategy rating: ****

Oracle began with an idea and three people. Over the next thirty-five years, it captured 50 per cent of the relational database market and grew to nearly $40 billion in annual revenue. To keep growing has required a clever mix of strategies. This included calling its original product version 2.0 to encourage customers to believe in its reliability and hiring ...

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Publisher Resources

ISBN: 9781292084411