Growing your business (again and again)

Strategy isn’t something you do once and then follow forever. If you want to grow you’re going to need to keep looking at your strategy to see if it still fits. And even if it fits you’ll need to figure out new actions that keep the strategy working as you grow.

Frequency: Quarterly.

Key participants: You with your organisation.

Strategy rating: ****

Oracle began with an idea and three people. Over the next thirty-five years, it captured 50 per cent of the relational database market and grew to nearly $40 billion in annual revenue. To keep growing has required a clever mix of strategies. This included calling its original product version 2.0 to encourage customers to believe in its reliability and hiring ...

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