Knowing what you can do best

Every company is a collection of skills and resources. Every company combines those skills and resources in unique ways with processes, technology and culture. And this, combined with specific decisions in a specific marketplace, leads to performance.

Frequency: Regularly and annually.

Key participants: You and your organisation.

Strategy rating: Strategy6

Google grows when it does what it does best, and its official strategy makes that clear. It seeks to ‘organize the world’s information and make it universally accessible and useful’, and it’s great at doing exactly that. It successfully revolutionised search; not just search for text but for video, images, audio, books and news. Its ability in search allowed it ...

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