Thinking before you plan
Strategy is about out-thinking your competition. It’s about vision first and planning second. That’s why it’s so important that you think before you plan. And that the thinking part of what you do is given priority. Strategists who don’t take time to think are just planners.
Frequency: Before, during and after planning. Key participants: Everyone needs to think, but this starts with you.
Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. He built it over the weekend. He built it without permission. It was a copy of an already existing idea and it was shut down. So he decided to build something better and launched Facebook from his dorm room. Thinking came first – what stuff could be done ...
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