Finding position, intention and direction
It’s important to know the answers to several questions: Where are you going to compete in relation to your competitors? What do you intend achieving as a part of the bigger picture? And from where you are, what direction do you want to follow, and at what speed?
Frequency: Annually with regular review. Key participants: Top team with organisation.
Apple was in decline. It was bereft of ideas and confused about its position in the market. It was building grey, ugly computers and trying to sell them at twice the price of Windows PCs. Steve Jobs returned and that helped. Jony Ives – an industrial designer from the less is more tradition – designed the candy coloured iMac and that helped. But it was ...
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