Understanding what can go wrong
There are lots of things that can go wrong with your strategy. You may have picked the wrong positioning, product or combination of cost, differentiation or focus. Just as often, the path from strategy as an idea doesn’t succeed in becoming strategy as a reality.
Frequency: Understand once and then review. Key participants: You and your team.
For over fifty years, Shell have used scenario thinking to prepare themselves intellectually (and practically) for what could go wrong. This has allowed them to alter investments, anticipate the climate emergency, and is being used to negotiate the transition, for its shareholders, from fossil fuel into a lower carbon future.
More recently, scenario-planning helped in ...
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