CHAPTER 3

What’s for Breakfast

Strategy and Culture

The world as we know it is transforming. Between 2020 and 2023, we’ve seen tectonic shifts in the political and economic landscape in which businesses are operating. A global pandemic combined with increasing geopolitical tensions led to supply shortages and soaring inflation. We recognize that we are not doing enough to circumvent catastrophic climate change. Formerly marginalized groups are asserting their seat at the table. The speed of technological advancement is mind-boggling.

While the challenges of a postpandemic era can be frightening, this landscape offers strategic business opportunities. They combine signalingbased crisis response, value-driven strategy, and foresight-informed long-term ...

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